Premier Live is a leader in domestic and international luxury tennis, golf & music events, travel, camps, and experiences. The company also seeks to develop, represent and work with the world’s most talented athletes / musicians to develop brand building strategies through marketing, endorsements, appearances and licensing along with select global business initiatives. We operate the Necker Cup, the world’s most exclusive and fun Pro-Am tennis event. We also organize the Necker Open. Since 2012, Premier Live Events helped raise over $3,000,000 to worthy charities including the Novak Djokovic Foundation, the Rafa Nadal Foundation, the Bryan Brothers Foundation, Virgin Unite and the National Tennis Foundation.